Post by account_disabled on Feb 27, 2024 19:44:21 GMT -9
Luckily, for a bad example of communication management, there are others that delight fans and industry experts by demonstrating that conversations between brands , composed of a small dose of self-deprecation, are possible and win points for everyone. This is the case for example of Xbox , which did not miss the opportunity to wish Sony well for the launch of the new PS4, its main competitor. Microsoft-congratulates-Sony-tweetA Tweet of greetings that generated conversations and entertained the fans of both brands who, in addition to appreciating, enjoyed joking about what happened, it must be said, however, that this move generated curiosity because it was one of the first examples of conversations between companies. For its part, Sony kindly reciprocated the kindness when the new Xbox came out: SonyCongratulatesMicrosoftIn this case Sony and Microsoft understood that playing on the theme of play could be a winning move also and above all to emphasize the values of the brand.
In other words: if your product promotes play, friendship and challenge, fair play Paraguay Phone Number can be an excellent theme for your strategy. Another opportunity masterfully exploited on social media was that of Samsung which, during the "fashion" of the ASL Ice Bucket Challenge, saw fit to challenge its eternal rival Apple, with a video that emphasizes the winning feature of its flagship smartphone , the Samsung Galaxy : Apple predictably did not respond, a more than eloquent move: in fact, everyone knows that the challenge on this particular feature is lost from the start by the Cupertino company. With a video lasting just a few seconds and a popular hashtag, Samsung was able to produce real-time marketing content , create engagement, generate virality and advertise its flagship product. In general, however, seizing these opportunities can help brands better communicate their values and reach the heart of their target .
The last and most important example of social occasions managed impeccably is that of Smart who some time ago, intercepting a Tweet from Citroen , gave life to the most beautiful, surreal and fun conversation between brands that has ever been seen on social media: smart_vs_citroenA healthy " friendly spat ” between two competitors, in which at a certain point other brands intervene with perfectly in-touch jokes and funny ideas. The beauty of this conversation is that on the one hand the brands managed to convey an important message for them regarding their products, through irony and simplicity, on the other we witnessed an excellent example of community management and creativity that allowed its protagonists both to acquire more visibility and to generate quality conversations. These are the examples that we like and that we would like to see often on social media, but those who work in this sector know well that it is not easy to convince companies to play with irony, especially when it comes to conversing with the competition to avoid cases of crisis management .
In other words: if your product promotes play, friendship and challenge, fair play Paraguay Phone Number can be an excellent theme for your strategy. Another opportunity masterfully exploited on social media was that of Samsung which, during the "fashion" of the ASL Ice Bucket Challenge, saw fit to challenge its eternal rival Apple, with a video that emphasizes the winning feature of its flagship smartphone , the Samsung Galaxy : Apple predictably did not respond, a more than eloquent move: in fact, everyone knows that the challenge on this particular feature is lost from the start by the Cupertino company. With a video lasting just a few seconds and a popular hashtag, Samsung was able to produce real-time marketing content , create engagement, generate virality and advertise its flagship product. In general, however, seizing these opportunities can help brands better communicate their values and reach the heart of their target .
The last and most important example of social occasions managed impeccably is that of Smart who some time ago, intercepting a Tweet from Citroen , gave life to the most beautiful, surreal and fun conversation between brands that has ever been seen on social media: smart_vs_citroenA healthy " friendly spat ” between two competitors, in which at a certain point other brands intervene with perfectly in-touch jokes and funny ideas. The beauty of this conversation is that on the one hand the brands managed to convey an important message for them regarding their products, through irony and simplicity, on the other we witnessed an excellent example of community management and creativity that allowed its protagonists both to acquire more visibility and to generate quality conversations. These are the examples that we like and that we would like to see often on social media, but those who work in this sector know well that it is not easy to convince companies to play with irony, especially when it comes to conversing with the competition to avoid cases of crisis management .